1. Global Brand Decision
In carrying out global visualization, in order to convey the meaning conveyed, there are several aspects that need to be considered, namely: memes must be unique or unique, memes must describe something about the benefits of the product and its features, memes must describe the quality of a product, equity merk, merk must be easy to pronounce recognizable and easy to remember and finally merk must have a value that describes the quality of the greatest merk. Merk sign is that part of merk that can be recognized but cannot be pronounced, such as a distinctive symbol, design, color or lettering. Global merk is similar to national merk or international merk, imitating the intended symbols that consumers believe. For example, intellectually inclined people think of more creative names when asked for by products than the category of merk's also called merk without assistance or spontaneous memory (Keinton, 2022). For example, using proven consumer goods can increase consumer preference and purchase intentions for other products from teirseibuit goods (Amalia & Seikarasih, 2020). Because the originality of music is an important part of balancing and maintaining suicidal music (Tran et al., 2020). Accomplished by balancing the architectural strategic planning of the company requires three main steps, namely defining the strategic potential of the company in the sense of "market footprint"; the second step aims to identify the expansion of products and services that will enable them to achieve their potential to be realized, and the last step is to define the process of e-mailing and positioning related to the products and services that are related to the product and services (Kitchen & Tourky, 2021). merek authenticity is a customer assessment that reflects the opinions of merk which are judged on the basis of continuity, authenticity, reliability, and merk's originality (Tran & Nguyen, 2022). Because merk has the intuitive capacity to balance merk's equity, which in turn increases their value merk, in the end wanting to do business and customers in a fluid way, balancing the choice with an intelligent and integrated directed communication strategy will bring long-lasting additional benefits (Wijaya, 2020).
2. Brand Equity
Rizwan et al., (2021) Mechanical equity is a distinctive effect of wireless that appears in the minds of customers when interacting with products or services. Oui, Wong, Preinticei, and Liui, (2020) To intuitively understand how branding can influence customer engagement, researchers have previously discussed security equity as an alternative to customer involvement. Oui eit al., (2020) Retail equity can also be an incentive so that customers can be more involved in the products offered. Consumers will be more happy with high equity, and when they buy products with low consumer equity, they will still do so but only for the reason of a discounted price.
3. Brand Image
Ekasari (2022) Brand image is a thought that emerges in the minds of consumers when they remember a certain meaning of an integrated product based on images, impressions, feelings or perceptions that exist in society as opposed to a company, an object, a person or an organization. Iqbal, Indradeiwa (2021) Good image and service quality influence customer loyalty. Customer satisfaction has an effect on customer loyalty. The practical implication is that PT Indosat must treat good image, service quality and customer satisfaction as the most important factors influencing customer loyalty. Their trust is able to mediate the effect of their experience and their image on their loyalty. Darmawan (2020) shows that auditory awareness is a positive predictor of retailer equity so that it can increase retailer skill in the eyes of its customers. Uiskita (2021) finds that equity can have a significant effect on the fraudulent buying. When a company has a good marketing strategy, this will affect the company's income. (Barokah et al., 2020). In order to take advantage of opportunities outside the country of origin, business managers must design and implement appropriate marketing programs. Khan et al., (2020) Digital marketing, as an example, plays an important role to balance the intuitiveness of mechanical marketing because it can reach many customers, (Khan et al., 2020). Digital marketing and equity have a good effect on buying interest (Khan et al., 2020). High retail equity will increase consumer satisfaction, which will result in higher purchase interest and consumer satisfaction. Digital marketing has a high reach, enabling interaction between buyers and buyers to intuitively understand the full range of products and streamline the buying process. And the global distribution network, the only resistance is a number of wishes that are in line with the global meireik (Suidarso et al., 2020).
CONCLUSION
A brand that has a larger purpose and meaning can build deeper relationships with customers so they can motivate them to buy the brand. Brand global also often has strong support for many The advantages include economy, international recognition, network distribution. In general, the product can be understood as anything that able to satisfy someone's need or desire, both tangible nor formless. In general the product includes the total amount The physical and psychological satisfaction that the user enjoys after the consumer buy and use the product. What distinguishes a product from other products is to make it easier for consumers to decide which product will be consumed based on the production of one or more people from other people's production.
When entering the market global very develop the product you want to market and also decide suitable brand and so that it can be easily accepted in the market target market. In addition, the emergence of new companies increasingly fierce competition. So, the right strategy is needed so that products and brands can be marketed and able to win the hearts of customers consumer. With the implementation of these things, the company will easier to reap high levels of sales in the market global.
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