Marketing Strategy in Improving The Product Life Cycle

1. Introduction

     Product design, manufacturing, repair and recycling are concepts that have evolved since the earliest days of human history. Currently, this is a very complex and dataintensive process Despite significant advances in product development and supporting tools and techniques, the basic idea remains the same: identify a specific set of needs customers and develop a product to meet those needs.(Ameri and Dutta 2005)

     New product development should be at the center of the company's attention because it has a clear contribution to the company's survival and success. In addition, the development of new products is closely related to the company's success in increasing sales. By developing new products, the company's chances of acquiring new customers are even greater. As the customer grows, so do the sales. This is, of course, if the products sold meet the expectations of the consumer.(Alkurni and Zuliarni 2014) 

    which usually shows all the tasks that lead to the design, manufacture, repair and recycling of shoes. This vertically integrated model improves data integrity and facilitates the availability and usability of data products and processes. A variation of this simple "mouthpiece" model has been used for a long time and even today is the most effective model for highly customized products. In this model, people, information, resources and processes, which are the basic building blocks of an organization, are highly integrated, and the resulting environment supports the growth of tacit knowledge, or the intellectual property of the organization.(Terzi et al. 2010)

    In a company, the main goal of marketing is to maximize profits by creating a sales strategy. In a company or business, marketing executives must be able to see many aspects of advertising, including predicting the lifespan of a product. Do you know what are the types of product marketing strategies? The following are 4 types of product marketing strategies that you need to know:(Ekonomi, Publik, and Widodo 2018)

  Direct Selling Direct selling or direct selling is a type of marketing strategy where sellers sell their products directly to consumers. Although it is direct, it is not usually sold in retail stores. You can do this door-to-door or meet consumers directly. As a marketer, you can go to the home of your target consumers. The offer of goods takes place there based on insurance. The advantage of this strategy is that the capital does not need to be large, so it is suitable for companies that do not have a large capital. The downside, however, is that the marketer or marketer quickly gets tired or more tired of continuing. In addition, some people or consumers feel uncomfortable with this method because it is annoying, and they feel forced to buy.(Ekonomi, Publik, and Widodo 2018) 

Earned Media Earned Media Another product marketing strategy is earned media. Unlike direct sales, this type of strategy is implemented indirectly. The most important thing you need to do to implement this strategy is to build relationships and trust with the community. So, you need to build a brand and build a good reputation on social media.(Ekonomi, Publik, and Widodo 2018)

  Point of Purchase POP (Point of Purchase) is a marketing strategy that places marketing materials or advertisements near the advertised product. This strategy works very well for retail stores that sell a variety of products. According to research, about 6 % of people who visit retail stores have not yet decided which product to buy. You can take advantage of this condition by getting them to buy your product. mobilize all product information and communication skills to interest and hard to resist consumers. You can implement this point-of-sale product strategy by making displays with a special attractive design and placing them in strategic locations such as near entrances and exits.(Ekonomi, Publik, and Widodo 2018) 

Internet Marketing Surely this marketing strategy is also familiar to you? Internet marketing is a marketing strategy that many businesspeople are familiar with and are currently implementing. A simple and fast method makes this strategy widely chosen. In addition, there are also many social media such as Instagram, Facebook, websites, email marketing and more. This type of marketing strategy works smoothly if you can create content that attracts buyers. Especially if you can build your brand on social networks, this is a very good advantage. Oh yes, any content you create is also copyrighted. Don't create content carelessly. There are several types of product marketing strategies. This way you can choose a marketing strategy that will be implemented effectively and make your business more advanced. In addition to your marketing strategies, you should also manage your finances well. Because with good management, business progresses easily. Journal is online accounting software that helps you better manage your finances. With the diary, accounting and budgeting can be done anywhere and anytime.(Ekonomi, Publik, and Widodo 2018). 

2. Fundamental elements of Product Lifecycle Management 

A business process is a coordinated sequence of activities distributed through the different actors, functions, and departments of an organization, with the aim of creating value in the extended enterprise. Physically, value is created by products/services produced and sold by companies. In this article, we look at two main types of companies based on how they react to the market(Terzi et al. 2010)

 Nowadays, similar companies and many similar companies face the consequences of globalization of the same thing, with increased competition and intense pressure to reduce costs and time PLM offers solutions for the companies in typologies. In fact, PLM can manage large amounts of product information generated by different life cycle stages in a way that supports business process efficiency, flexibility and effectiveness. In the global market, this situation is emphasized by the existence of many decentralized companies and the growing demand for innovation in a short cycle. Apparently, PLM includes a series of processes depending on the application and implementation level(Batenburg, Helms, and Versendaal 2006)

 However, processes are managed, directed, implemented, and carried out by human actors; therefore, any business model/approach to PLM must consider impact understanding and human engagement. The whole process involves human operators and decision makers, and the PLM project can handle it, enabling cooperation and collaboration without creating new barriers. This collaborative approach is the essence of PLM success.(Terzi et al. 2010) 

Among the methodologies, a special role is played by parallel design, an administrative and operational model aimed at improving the design, production, use and maintenance of products by developing an environment in which employees from all areas. (design) work. marketing, production planning, process planning to collaborate and share information at all stages of the product life cycle. In the 1980s, CE was proposed to minimize product development time and since then many interpretations of CE have appeared in the literature, postulating a meaningful role for various "state curves". industrial applications. Since then, many attempts have been made with many successful and unsuccessful results. Today, PLM has inherited the core elements of CE, which include the use of ICT to realize its collaborative vision. (In other words, in connection with the development of new ICT technologies, PLM introduced the term "theoretical" CE). At the same time, PLM is broader than CE because it aims to involve all actors distributed throughout the product life cycle, not only in the project phase.(Terzi et al. 2010)

 3. Information technology tools for product life cycle management 

Information technology can be understood as the definition and delivery of digital products. The adjective "digital" means that tasks based on the computer model are solved by a computer. Most of the tools belong to the design phase because most of the product information is created in this phase. 

The definition of digital products constitutes the origin and nature of information technology. The product definition itself evolved from technical drawings to computer editing tools. He pushes to define digital products of digital manufacturing has been greatly strengthened by the development of computer analysis Computer Aided Process Planning Tools The supports manufacturing engineers in these repetitive tasks by creating Computer Aided Manufacturing (CAM) files to control NC machines. computer-aided design tools that enable the analysis of complex areas of structural (Terzi et al. 2010)) thermal or other stimuli have matured to the point where their penetration into the product development cycle is perhaps greater than that of 3D CAD systems. Today, most advanced CAD systems allow shape models to be interchanged with CAE systems. tools are developed to optimize the design to meet conflicting requirements. It also allowed designers to postpone physical prototyping and testing until the end and rely on digital or virtual prototyping and simulation for much of the "design, build and test" iteration.

 The advent of computer control of machine tools was followed by the need for a computer model of shapes that could directly control manufacturing, leading to the development of surface and solid modeling systems. Later developments in Feature technology allowed designers to create parametric shapes. Attributes also allow designers to define goals using constraints. Today's CAD systems allow designers to define product structures in terms of assembly and variant parts and support relationships between 3D models and 2D drawings. This collection of tools is commonly known as writing tools. 

4. Conclusion

 Today it is a very complex and dataintensive process, despite significant progress in product development and the tools and technologies that support it, the basic idea remains the same: to identify a set of customer needs and develop a product that meets them. to achieve success. This vertically integrated model improves data integrity and facilitates the availability and usability of data products and processes. In this model, people, information, resources, and processes, which are the basic building blocks of the organization, are strongly integrated, and the resulting environment supports the growth of the organization's tacit knowledge, or intellectual property. Here are types of product marketing strategies you need to know: Direct Sales, Earned Media Online Media, POP Point of Purchase, Point of Purchas