Marketing Strategy in Improving The Product Life Cycle

 Nowadays, similar companies and many similar companies face the consequences of globalization of the same thing, with increased competition and intense pressure to reduce costs and time PLM offers solutions for the companies in typologies. In fact, PLM can manage large amounts of product information generated by different life cycle stages in a way that supports business process efficiency, flexibility and effectiveness. In the global market, this situation is emphasized by the existence of many decentralized companies and the growing demand for innovation in a short cycle. Apparently, PLM includes a series of processes depending on the application and implementation level(Batenburg, Helms, and Versendaal 2006)

 However, processes are managed, directed, implemented, and carried out by human actors; therefore, any business model/approach to PLM must consider impact understanding and human engagement. The whole process involves human operators and decision makers, and the PLM project can handle it, enabling cooperation and collaboration without creating new barriers. This collaborative approach is the essence of PLM success.(Terzi et al. 2010) 

Among the methodologies, a special role is played by parallel design, an administrative and operational model aimed at improving the design, production, use and maintenance of products by developing an environment in which employees from all areas. (design) work. marketing, production planning, process planning to collaborate and share information at all stages of the product life cycle. In the 1980s, CE was proposed to minimize product development time and since then many interpretations of CE have appeared in the literature, postulating a meaningful role for various "state curves". industrial applications. Since then, many attempts have been made with many successful and unsuccessful results. Today, PLM has inherited the core elements of CE, which include the use of ICT to realize its collaborative vision. (In other words, in connection with the development of new ICT technologies, PLM introduced the term "theoretical" CE). At the same time, PLM is broader than CE because it aims to involve all actors distributed throughout the product life cycle, not only in the project phase.(Terzi et al. 2010)

 3. Information technology tools for product life cycle management 

Information technology can be understood as the definition and delivery of digital products. The adjective "digital" means that tasks based on the computer model are solved by a computer. Most of the tools belong to the design phase because most of the product information is created in this phase. 

The definition of digital products constitutes the origin and nature of information technology. The product definition itself evolved from technical drawings to computer editing tools. He pushes to define digital products of digital manufacturing has been greatly strengthened by the development of computer analysis Computer Aided Process Planning Tools The supports manufacturing engineers in these repetitive tasks by creating Computer Aided Manufacturing (CAM) files to control NC machines. computer-aided design tools that enable the analysis of complex areas of structural (Terzi et al. 2010)) thermal or other stimuli have matured to the point where their penetration into the product development cycle is perhaps greater than that of 3D CAD systems. Today, most advanced CAD systems allow shape models to be interchanged with CAE systems. tools are developed to optimize the design to meet conflicting requirements. It also allowed designers to postpone physical prototyping and testing until the end and rely on digital or virtual prototyping and simulation for much of the "design, build and test" iteration.

 The advent of computer control of machine tools was followed by the need for a computer model of shapes that could directly control manufacturing, leading to the development of surface and solid modeling systems. Later developments in Feature technology allowed designers to create parametric shapes. Attributes also allow designers to define goals using constraints. Today's CAD systems allow designers to define product structures in terms of assembly and variant parts and support relationships between 3D models and 2D drawings. This collection of tools is commonly known as writing tools. 

4. Conclusion

 Today it is a very complex and dataintensive process, despite significant progress in product development and the tools and technologies that support it, the basic idea remains the same: to identify a set of customer needs and develop a product that meets them. to achieve success. This vertically integrated model improves data integrity and facilitates the availability and usability of data products and processes. In this model, people, information, resources, and processes, which are the basic building blocks of the organization, are strongly integrated, and the resulting environment supports the growth of the organization's tacit knowledge, or intellectual property. Here are types of product marketing strategies you need to know: Direct Sales, Earned Media Online Media, POP Point of Purchase, Point of Purchas