As we see in today's society, many individuals sometimes deliberately post pictures, writings, or even self-promotion that are not necessarily honest just to look updated and will feel that something is wrong in their lives if they don't upload something interesting.
Gen Z is often exposed to an optimized and regulated view of life through social media, which can lead to feelings of inadequacy and uselessness. This constant need to explore and know everything that is happening in their environment, often fueled using social media, can lead to excessive and unrestricted use of social media, potentially resulting in social media addiction. In addition, FoMO has been associated with a lifestyle characterized by excessive smartphone and social media use, often starting from the moment of waking up to before bedtime, indicating a significant influence on daily routines and habits. According to Lisya Septiani Putri., et al (2019) explained that students who experience FoMO express their lifestyle with excessive things, cannot control themselves to stay connected to other people's activities, and ignore their own activities. If examined in depth, the characteristics of students who experience FoMO have activities, interests, and opinions that are too excessive, so they lose control of themselves in using social media. According to JWT Intelligence, 70% of individuals between the ages of 18 and 34 experience FoMO, including late teens and early adults. However, late adolescents tend to relate more to FoMO because they have fewer resources and are influenced by what others display on social media. This is because they may struggle to meet their psychological needs for autonomy, expertise, and relatedness (Se'u & Rahayu, 2022).
Based on this background, researchers are interested in analyzing the impact of FoMO on Gen Z lifestyle mediated by social media. The title of this research is "The Impact of Fear of Missing Out (FoMo) on Gen Z Lifestyle”.
Literature review
a. Fear of Missing Out (FoMo)
Fear of Missing Out commonly referred to as FoMO is a feeling of anxiety or fear at the thought that others may experience something different from us or something we do not experience. According to Larry Dossey (2016), FoMO is considered a form of social anxiety, a concern that one might miss out on opportunities for social interaction, new experiences, or other fulfilling events that are often evoked by posts seen on social media sites. FoMO is the fear that our experiences are not good enough when compared to those of others (Dossey, 2014). The term Fear of Missing Out or FoMO refers to the feeling of wanting to keep up with what others are doing through the use of online platforms such as social media (Pryzyblski, A.K., Murayama, DeHaan, & Gladwell, 2013).
b. Generation Z
Z generation, sometimes referred to Gen Z, is the group of people born between 1995 and 2010. According to Westlund (2010), Generation Z is also referred to as "iGeneration," "postmillennials," or "net generation” due to their upbringing in a digital age characterized by computers, mobile devices, gaming consoles, and the Internet. Prominent characteristics of Generation Z include technological proficiency, practicality, adaptability, self-reliance, and civic duty. Friends have a significant influence on this generation's purchasing decisions (Jain et al., 2014). Generation Z individuals are conservative in terms of their characteristics, lifestyle, and attitudes. Gen Z engages with others and presents themselves in quick ways, allowing for momentary changes to one's identity or shared self. These online self-expressions and interactions give feedback from an enormous interpersonal realm accessible in realtime. Additionally, putting on possible selves on social media occurs in a frequently more straightforward milieu, is safer, and is associated with fewer severe repercussions than in face-to-face situations (Back et al., 2010; Tosun, 2012). For Gen Z it's often about their highly connected digital lives. They often feel pressured to constantly engage in trends, events, or activities seen on their social media platforms. In terms of lifestyle, Gen Z is known for working, shopping, dating, and making friends online. They are also recognized for their inclusive consumer behavior and socially progressive ideals.
c. Lifestyle
According to Nguyen et al., (2020), a person's lifestyle is defined as their way of life, which represents their values, preferences, attitudes, and decisions in areas such as clothing, eating habits, hobbies, sports, food preferences, and other daily activities.
Pratisti (2020) asserts that lifestyle is a reflection of human identity and the result of a complex relationship between psychological, social, cultural, and economic factors. A person's daily actions and behaviors are also considered part of their lifestyle. The way a person dresses reflects what they like and who they are. A person's lifestyle is individualized and can differ from others. Each individual has a different lifestyle that is shaped by their environment, culture, values, and personal choices. With changes in needs, values, or preferences, lifestyles can evolve over time (Wardhani et al., 2020).
Methodology
