Referensi/Rujukan
Trott, P. 2017. Innovation Management and New Product Development. Harlow. Pearson Education Limited. page 501-502.
Khurin. 2020. Customer Co-Creation: Kolaborasi dengan Customer Memacu Inovasi. https://konsultanku.co.id/blog/customer-co-creation-kolaborasi-dengan-customer-memacu-inovasi.
Stefan,S. 2011. A Co-creation Primer. https://hbr.org/2011/02/co-creation#:~:text=Co-creation%20involves%20working%20on,sign%20up%20to%20co-creation.
Hitachi. 2017. Co-Creating the Future. https://social-innovation.hitachi/-/media/project/hitachi/sib/en-gb/about/whitepaper/pdf/cocreatingthefuture.pdf.
Christine,C. 2016. Customer Co-Creation Is The Secret Sauce To Success. https://www.forbes.com/sites/christinecrandell/2016/06/10/customer_cocreation_secret_sauce/?sh=1d2f5d615b6d
Cruise, R. 2021. https://www.kompasiana.com/richiecruise4969/60bc2b16d541df3ed7409752/inilah-perusahaan-otomotif-yang-sukses-dengan-strategi-co-creation.
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