The Importance of Customer Relationship Management on Digital Marketing

In the digital era like today, everything is automatic and complete. It would be great if there are still business activities that are done manually. As marketing strategies develop, digital marketing continues to be at the forefront of many marketing activities. Therefore, data analytics offers previously unimaginable capabilities, such as tracking potential customer touch points and analyzing unprecedented amounts of data. In addition, it provides a means to personalize marketing campaigns to reach the right target market.

Customer Relationship Management or CRM for short is an important component of a successful digital marketing campaign. CRM creates a solid foundation for the promotion and sale of any product, service or idea. Basically, CRM refers to a set of applications that can be used to manage things like a customer database, customer interactions, and everything else related to customers, customer prospects, and customer satisfaction.

In addition to increasing sales of the business they own, business owners must improve their relationship with their customers. The customer has to be perfect if he wants to make the customer happy with what he has to offer. Happy customers are the way to grow in business. With this CRM can help companies. But, what exactly is a CRM?

CRM can be described as a tool that companies can use to:

• Record customer data for future reference.

• Track sales figures and determine the most productive promotions.

• Updating customer, prospecting and related information on what they ordered the sales team to do.

Now that we know what CRM really is, now let's find out what is the importance of CRM in digital marketing? One thing every businessman knows is that happy customers will come back. Happy customers are more likely to tell their friends about the business and vice versa, if customers are not satisfied, are more likely to tell their experiences about the business. So, whatever business you are going to run, making customers happy is the key to the success of a business.

Digital Marketing Strategy Connected to CRM

One of the greatest digital marketing strategies is to collect simple data about customers as they surf the web and search for a specific item. It then uses information about that person and the item they are interested in and lets sales ads about that item appear while the person is on Facebook or Twitter. Sales ads will remind people of an item they saw, and direct customers back to the site where the item was sold.

CRM Personalize Digital Marketing Campaigns

Using CRM to collect data about customer likes or dislikes allows companies to target specific customers with specific items they may be interested in. CRM provides companies with statistical data on what customers have purchased in the past, what they browsed when they were online, and other factors such as their age, their gender, and the area they live in. All this personal data can be used in the company's digital campaigns.

Digital Connection

When a company uses a CRM strategy to create datasheets about the customers the company has, and the leads the company has about other customers. Then the company can approach those customers with one-to-one digital campaigns. Companies can connect with them by using their preferences to make suggestions on their social networking sites so that they see ads and are reminded of things they want or like. This can be in the form of sending an email that personally suggests certain products and services, based on the customer's previous purchases.