The Importance of Customer Relationship Management on Digital Marketing

Using CRM to collect data about customer likes or dislikes allows companies to target specific customers with specific items they may be interested in. CRM provides companies with statistical data on what customers have purchased in the past, what they browsed when they were online, and other factors such as their age, their gender, and the area they live in. All this personal data can be used in the company's digital campaigns.

Digital Connection

When a company uses a CRM strategy to create datasheets about the customers the company has, and the leads the company has about other customers. Then the company can approach those customers with one-to-one digital campaigns. Companies can connect with them by using their preferences to make suggestions on their social networking sites so that they see ads and are reminded of things they want or like. This can be in the form of sending an email that personally suggests certain products and services, based on the customer's previous purchases.