International Opinion on Joko Widodo's Digital Communication as President

In  the  current  era where the era has become much more modern with the use of increasingly advanced technology, communication is definitely experiencing a revolution where previously communication could only be done face to face, now communication can be done digitally. Communication that is done digitally can be done by anyone regardless of age, ethnicity, position, gender, belief, even the background that person has. Digital communication is carried out by humans because it has a much higher practical value on a very wide scale compared to previous communications.

Digital communication means international communication can be done more practically. International communication, in this case, can of course be done digitally, such as using social media. It cannot be denied that every part of society certainly has their own social media, even a state official up to the president must have their own social media. This digital communication will certainly have an influence on its readers through narratives or photos that are shared through the media. On this matter, an opinion will be formed that belongs to the reader which will later be closely related to both national and international communications because this digital communication has no restrictions on accessing it.

International communication in the current modern era is also carried out by the president of the Republic of Indonesia, Joko Widodo through his social media such as Instagram with the username @Jokowi. This communication can be a key or a factor in carrying out the socio-political life of various countries. The communication carried out by Joko Widodo can be a means for someone, both Indonesian and foreign, to be able to assess the characteristics of the current head of state or president of Indonesia.

Problem Statement

Based on the background of this paper, the formulation of the problem in this paper includes:

1. How is Joko Widodo communicating through his social media, especially on the Instagram platform?

2. What is the international view of Joko Widodo's communications?

Research Objectives

1. Know the communication made by Joko Widodo through his social media, especially on the Instagram platform

2. Know the international view of the communication made by Joko Widodo

Method

The writing method used in this paper is using the Qualitative method in which I use the Library Study Technique by studying and also exploring various literature such as journals and books that can be accessed via the internet and also social media on the figures in question. By going through searches both from journal literature and books or social media, the data obtained and used as research material will be descriptive data in nature.

Theoretical Study

1. International Communications

According to Onong Uchjana Effendy, International Communication is a communication carried out by communicators to represent a country in conveying messages related to various interests of their country to communicants who also represent their own country with the aim of being able to obtain support, assistance, and also cooperation. through international communication media or mass media.

1. Digital Communications

Digital communication is a method or a way of conveying a message from the communicator to the communicant through the digital world. This communication is more often referred to as online communication which is usually written via SMS, Email, WhatsApp and so on which is a media facility. Fleishman-Hillard has his own understanding of digital communication, namely a method of communication by utilizing digital technology to convey messages.

Communications that have been carried out by Joko Widodo with the President's Digital Communication Team on social media Instagram are often welcomed by various people who also use social media to be able to comment on their posts. This account, which has 49.6 million followers as of December 21, 2022, often posts photos showing that Joko Widodo is communicating directly through posts that make it digital communication to his audience, both followers of his account and those who don't.

The posts made by the special team often show Joko Widodo carrying out activities directly in the field using his characteristic clothing, namely wearing a white shirt with his sleeves rolled up as a symbol that he is a state leader who is ready to be able to go directly to the field at work. and carry out their duties. This certainly builds a good image for the people of Indonesia and internationally with behavior that reflects a leader who is ready to help his people who need help. The caring nature is also shown in the post which gives public opinion a positive attitude. Various positive comments were also made on various posts on social media Instagram which shows that the communication he and his Digital Team have carried out has succeeded in getting positive views from the people of Indonesia and abroad.

An international view of Joko Widodo's communication on his social media

Posts that have been uploaded to the president's account by the president's Digital Team can certainly be accessed by the international community. The image that has been created for the Indonesian president, namely Joko Widodo, is also certainly factored in by how his character is published on his social media. Regarding the various posts that have been uploaded to the @Jokowi account, internationals certainly have their own views on Joko Widodo. The posts he uploads also often give a good image of foreign cooperation which has become iconic for the country's leader or President of Indonesia.

At the G20 Summit which was held in 2022 in Indonesia, Joko Widodo was given Appreciation for the G20 Summit in Bali. The G20 itself is a forum for cooperation between countries consisting of 19 main countries and also the European Union. The communication carried out by Joko Widodo through his Instagram platform provides a lead to the opinion of the international community that Joko Widodo has characteristics that provide a sense of comfort to be able to work together between countries.