Developing a visual communication design that will be a weapon to get the best response from tourists comes next, and it is equally crucial. Naturally, this needs to be recorded in a contemporary environment where digital content is preferred. Another examination will focus on where this promotion will be implemented and the media approach that is selected.
Appropriate policies must also apply to this event. Mutually beneficial circumstances will be established during the marketing process, with a policy outlining who is responsible for what and backed by adequate funding. It is also homework in terms of infrastructure, as well, as well-maintained infrastructure will undoubtedly make a positive impression. For instance, ensuring the high quality of stadium infrastructure and equipment
The final stage is implementation, which is the actual communication action. Of course, efforts must always be made in implementing this promotion to continuously evaluate its performance by comparing plans with the results and impacts of promotional activities that have been carried out, because promotional programs may need to be changed or adjusted, for example, in terms of messages, methods, media, and so on.
This evaluation is very important to carry out so that we can find out whether the promotion being carried out is running effectively or not. Evaluation is also needed to formulate promotional programs at the next stage and to avoid mistakes that occur so that subsequent promotions can increase in terms of effectiveness.
From the current evaluation, it cannot be said that the U-17 World Cup in Indonesia will meet the target. There are still several matches that have not been held. However, several tourism stakeholders in the cities that were used as match venues felt that the results were not as expected. Although, of course, we also have to realize that the U17 World Cup will certainly not be as lively and exciting as the Senior World Cup.
The marketing campaigns will, at minimum, provide an impression of how this World Cup event will be presented to the international population. It is hoped that the news now in circulation will highlight Indonesia's tourist potential and its people's friendliness. Such that even though the consequences of the government's initiatives are not immediately apparent at the time of conducting the U-17 World Cup, they will be successful, particularly in the tourism industry.
Penulis:Â Dr. Bima Setya Nugraha, SH., M.ScÂ
Director of the UAD Center for Tourism Law StudiesÂ
Permanent Commission of DIY KADIN Creative Industries
