INTRODUCTION
At this time Indonesia has entered the era of digitalization, where all information is very fast developing. The digital era can be an advantage or it can even backfire on Indonesia, the rapid pace of information in Indonesia has an impact on various aspects of life in society such as, culture, communication, including the economy.
Digitalization in Indonesia has a huge impact on the Indonesian economy, the progress of the Indonesian economy today cannot be separated from the influence of the digital world. The large number of online transactions is an example of how important the digital world is to the economy. The digital world is a stepping stone to be able to achieve a more advanced Indonesian economy than before, the speed of information circulating in the digital world can be a great opportunity for economic actors in Indonesia.
CONTENT
The opportunities and challenges in the digital economy era are numerous and must be studied so that business actors can take advantage of opportunities and avoid adverse impacts on the Indonesian economy. What I will explain here will show the opportunities and challenges in the digital age.
"Indonesia's digital economy opportunities are still wide open. The digital economy is a new economic force and Indonesia must develop Artificial Intelligence (AI). AI is a 'new gold' that is expected to be able to synergize various situations and various stakeholders in collaborative cooperation between the Government, business actors, and other stakeholders," said Coordinating Minister for the Economy Airlangga.
As quoted by the Coordinating Minister for the Economy above, we can conclude that the digital economy can be a new economic force for Indonesia, the digital economy is a new gold for Indonesia's economic strength. There are so many economic opportunities in the digital world, to support economic progress in Indonesia, all parties must join and work together, starting from policymakers, business actors, and other stakeholders.
At the beginning, the digital economy developed on social media such as Facebook and Instagram, many online stores in 2017 and below developed on social media, the existence of buying and selling groups on Facebook shows that social media is very important for economic progress in Indonesia. And finally until now the digital economy is very rapidly developing in Indonesia, the number of online buying and selling applications such as Shopee, Bukalapak, Tokopedia, is very influential on the Indonesian economy.
Based on the data I took from the official website of Kominfo, that in 2020 there were 41.9% of digital economy transactions in ASEAN originating from Indonesia. 9.5% of Indonesia's GDP comes from the digital economy, the value of digital economy transactions reaches USD44 billion, the digital economy in Indonesia is growing 11% from 2019. This shows that the digital economy can become a new force in the Indonesian economy.
The opportunity opportunities that are utilized are also supported by the habits of the Indonesian people, based on data from the Kominfo web that Indonesia is the 4th country with the largest population in the world, the number of people with productive age reaches 191 million or 70.7% of the total population of Indonesia, 70.7% is generation Z or digital generation, this greatly affects the development of the digital economy.
Considering that the market and opportunities are very wide open for the economy in Indonesia, if all stakeholders work together to support the progress of the digital economy in Indonesia, the digital economy can be very developed and become a great force in the Indonesian economy and even the world.
