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Ilmu Sosbud

The Important Marketing Management

16 Januari 2023   07:15 Diperbarui: 16 Januari 2023   07:25 174
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and social implications of their marketing decisions.

Marketing includes decisions such as who the company wants Its customers,

which needs must be met, what products and services to offer, what price to

charge, what Communications to send and receive, what distribution channels

to use, and what partnerships to develop. Marketing is successful only when all

departments work together to achieve a goal: when it is engineering design

The right product; finance provides the necessary funds; purchase buy highquality materials; production Tion of making high quality products on time; and

accounting measures the profitability of different customers,Products and regions.To cope with all these different changes, good marketers practice

holistic marketing. Holistic marketing Is the development, design, and

implementation of recognized marketing programs, processes, and activities

Identify the breadth and interdependence of the current marketing

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