and social implications of their marketing decisions.
Marketing includes decisions such as who the company wants Its customers,
which needs must be met, what products and services to offer, what price to
charge, what Communications to send and receive, what distribution channels
to use, and what partnerships to develop. Marketing is successful only when all
departments work together to achieve a goal: when it is engineering design
The right product; finance provides the necessary funds; purchase buy highquality materials; production Tion of making high quality products on time; and
accounting measures the profitability of different customers,Products and regions.To cope with all these different changes, good marketers practice
holistic marketing. Holistic marketing Is the development, design, and
implementation of recognized marketing programs, processes, and activities
Identify the breadth and interdependence of the current marketing
