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Ilmu Sosbud

The Important Marketing Management

16 Januari 2023   07:15 Diperbarui: 16 Januari 2023   07:25 174
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What Is Marketing Management?

Marketing Management is a leading marketing text because its content and

organization consistently reflect Changes in marketing theory and

practice.Marketing Management continues to reflect changes in the marketing

discipline over the years Passed nearly 50 years.Companies now sell goods and

services through a variety of direct and indirect channels. Mass ad-Ing is not

nearly as effective as before, so marketers are exploring new forms of

communication, such as Experiences, entertainment, and viral marketing. The

customer tells the company what kind of product.Or services they want and

when, where, and how they want to buy them. They are increasingly reporting

Other consumers what they think about certain companies and products---

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