What Is Marketing Management?
Marketing Management is a leading marketing text because its content and
organization consistently reflect Changes in marketing theory and
practice.Marketing Management continues to reflect changes in the marketing
discipline over the years Passed nearly 50 years.Companies now sell goods and
services through a variety of direct and indirect channels. Mass ad-Ing is not
nearly as effective as before, so marketers are exploring new forms of
communication, such as Experiences, entertainment, and viral marketing. The
customer tells the company what kind of product.Or services they want and
when, where, and how they want to buy them. They are increasingly reporting
Other consumers what they think about certain companies and products---
