[TB 2] Kewirausahaan

Citasi (daftar pustaka):

• Ucbasaran, D., Westhead, P., & Wright, M. (2009). The extent and nature of opportunity identification by experienced entrepreneurs. Journal of Business Venturing, 24(2), 99-115.
• Rauch, A., & Frese, M. (2007). Let's put the person back into entrepreneurship research: A meta-analysis on the relationship between business owners' personality traits, business creation, and success. European Journal of Work and Organizational Psychology, 16(4), 353-385.
• Ismanto, H. (2019). Analisis 5P Terhadap Kinerja Kewirausahaan UMKM Di Kota Bandung. Jurnal Riset Manajemen Dan Bisnis, 4(1), 54-67.
• Arsyad, M. (2013). Analisis Pemasaran Produk Kuliner Traditional Dalam Meningkatkan Daya Saing UMKM Di Daerah Jawa Timur. Jurnal Ekonomi Dan Kewirausahaan, 13(1), 21-32.
• Nuraini, A., & Daryanto, A. (2015). Strategi Pemasaran Berbasis Analisis 5P (Product, Price, Promotion, Place, dan People) Terhadap Keunggulan Kompetitif Produk Olahan Ikan Bandeng di Kudus. Jurnal Administrasi Bisnis, 25(2), 1-9.
• Lin, Y. H., & Wu, L. Y. (2014). The influence of Michael Porter's generic strategies on entrepreneurial firms. International Journal of Business and Management, 9(1), 79-88.
• Song, M., & Parry, M. E. (1997). The relationship between Porter's generic strategies and competitive advantage: A longitudinal analysis of small firms in a business cluster. Journal of Small Business Management, 35(3), 47-63.
• Cao, Q., Gedajlovic, E., & Zhang, H. (2009). Unpacking organizational ambidexterity: Dimensions, contingencies, and synergistic effects. Organization Science, 20(4), 781-796.