REFERENSI
Kotler, P., & Armstrong, G. (2018). Principles of Marketing Global Edition (17th Global Edition). Australia: Pearson.
Kotler, P., & Keller, K. (2016). Marketing Management (15 ed.). England: Pearson Education Limited.
Prananta, W., & Wijaya, A. (2020). Business Environment Strategy: Is Sale Through Online System Important? A SWOT Analysis Approach. Indonesian Management and Accounting Research, 19(1), 1-16.
Rafif, F., Wulandari, S., & Sagita, B. (2022). Positioning Strategy Design of Online Travel Agent Applications Based on Perceptual Mapping. International Journal of Innovation in Enterprise System, 6(01), 74-84.
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