Incentive Programs: Establishing incentive programs can motivate scholars to create educational content. This can include awards, grants, or recognition for those who successfully engage with wider audiences, particularly through engaging formats that attract young viewers.
Collaborative Content Creation: Encouraging collaborations between academics and popular social media influencers can bridge the gap between complex ideas and engaging presentations. This partnership can help make intellectual content more relatable and accessible, reducing the focus on entertainment.
Highlighting Success Stories: Promoting successful examples of educators who have made an impact on social media can inspire others to follow suit. Showcasing their work can demonstrate the potential benefits of engaging with a broader audience and elevate the importance of educational content.
Engaging Content Challenges: Organizing challenges or competitions can stimulate interest and creativity among academics. This can encourage them to develop content around specific educational themes, increasing engagement and improving knowledge retention.
Public Forums and Discussions: Hosting discussions or Q&A sessions on social media where experts can interact with the public fosters dialogue and encourages knowledge sharing, providing an alternative to the entertaining yet superficial content that often dominates these platforms.
Conclusion
Transforming social media platforms like TikTok and Instagram into valuable tools for education and discussions is essential for enhancing societal knowledge levels, particularly in Indonesia. The trend towards entertainment-focused content can adversely affect our educational system and knowledge retention, contributing to lower average IQ scores. By addressing the reluctance of intellectuals to share their ideas online, implementing government regulations, and promoting educational content, we can create an environment that encourages learning. Emphasizing the potential of social media to elevate knowledge will empower individuals to become informed citizens and contribute positively to society.
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