Belajar Pemasaran dari Patagonia, Merek Pakaian yang Peduli Isu Lingkungan

Patagonia (2022). One percent for the planet. Diakses pada 4 Desember 2022, dari https://www.patagonia.com/one-percent-for-the-planet.html

Rogers, Charlotte. (2018). Patagonia on why brands 'can't reverse into purpose' through marketing. Diakses pada 4 Desember 2022, dari https://www.marketingweek.com/patagonia-you-cant-reverse-into-values-through-marketing/

Patagonia (2022). Worn Wear. Diakses pada 4 Desember 2022, dari https://wornwear.patagonia.com/