Baredda, Albert. A , Anil Bilgihan, Khaldoon Nusair, Dan Fevzi Okumus. 2016.Online Branding: Development Of Hotel Branding Through Interactivity Theory. Journal Of Torism Management.Vol 56. Pp186-189
Gensler, Sonja. Fransziska Volckner, Yuping Liu Thompkins Dan CarolineWiertz.2013.Managing Brand In The Social Media Environtment.Journal Of Interactive Marketing.Vol. 27.Pp:244-245
Hutter,Katja Dan Julia Hautz, Severin Dennhardt, Dan Johan Filler.2013.TheImpact Of User Interactions In Social Media On Brand Awareness AndPurchase Intention: The Case Of MINI On Facebook. Journal Of ProductAnd Brand Management. Vol.22. Pp:345-348
Hamdi, Asep Saepul Dan E. Bahruddin.(2015).Metode Penelitian KuantitatifAplikasi Dalam Pendidikan. Yogyakarta: Deepublish
Imam, Ghozali Dan Hengki Latan.2014.Structural Equation Modeling. MetodeAlternatif Dengan Partial Least Square (PLS). Badan PenerbitUniversitas Diponegoro. Semarang
Kusumasondjaja, Sony.2014.Efektifitas Social Media Adverstising: Peran BrandFamiliarity Dan Kongruensi Endorser. Jurnal Manajemen Dan Kewirausahaan. Vol.16,No.1. Pp83-85
Ratriyana, Ina Nur. 2016.Relasi Internet Dan Media Social Dalam PembentukanBrand Awareness, Image Dan Experience Produk Asing. InformasiKajian Ilmu Komunikasi. Vol: 46. Pp102-106
Reza Jalilvand, Mohammad Dan Neda Samiei.2012.The Effect Of ElectronicWorld Of Mouth On Brand Image And Purchase Intention: AnEmpirical Study In The Automobile Industry In Iran. Journal OfMarketing Intiligence And Planning. Vol.30, No.4. Pp:460-476
Baca konten-konten menarik Kompasiana langsung dari smartphone kamu. Follow channel WhatsApp Kompasiana sekarang di sini: https://whatsapp.com/channel/0029VaYjYaL4Spk7WflFYJ2H