Advertising is a medium for conveying promotional messages such as goods, services, and ideas. Has sponsorship fees and is persuasive in nature to make people interested and willing to buy these goods or services. Advertising is also an important thing in developing a business. With a good promotional strategy and made as creative as possible, it can develop the business or the value of the product or service being sold, the higher the demand.
A good advertisement is an advertisement that meets advertising ethics, namely by not containing racial elements, not degrading other products, does not contain sensual elements, and so on.Â
Nowadays, it is not only creative audio-visual and narrative ideas that are influential in making advertisements to influence society. but also influenced by brand ambassadors. This brand ambassador is a model or artist who is contracted by a company or organization to promote a brand, either services or goods. From this Brand Ambassador, it is the attraction of today's society. For example, in the android REALME ad, this company made a multitalented actor Iqbaal Ramadhan as a brand ambassador for Realme Indonesia. Iqbaal itself, which already has many fans, can easily influence the public to buy this product. Apart from the advertising factor that uses the brand ambassador of a famous artist, this product indeed shows several advantages. Like being able to charge quickly, take pictures with the big screen, and the most sophisticated processors. The filming locations shot overseas are also the highlights of this commercial. With all of its advantages, Realme is able to offer lower prices than other brands.
In this way, Realme managed to increase the purchase rate. In fact, Realme Band is claimed to be a smart band brand with sales No. 1 on Shopee on a flash sale after its launch. Apart from that, Realme also became the Top 2 best-selling Smart Wearable Brand on Shopee in April.Â
So to make an ad, it takes unlimited creative ideas. So as to be able to produce advertisements that can attract public attention. To make consumers interested in buying the goods or services presented. It is undeniable that advertising has a huge impact on business development.
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