Pepsi Black x Blackpink, Creative Marketing Strategy

'No Sugar No Regret'

That's the icon of the pepsi black product. This black pepsi is lauched by one of the pepsi-cola companies under PepsiCo. PepsiCo, Inc. is an American multinational food, snack and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc.
Pepsi-Cola Company issued an advertisement for their product, namely Pepsi Black. But this time the Pepsi Black ad is packaged in a unique way, this time the ad model is blackpink. BLACKPINK is a girl group originating from South Korea, this girl group consists of Jisoo, Jennie, Rose, and Lisa. It can be said that the marketing strategy of the Pepsi-Cola Company is very good and creative, because they make BLACKPINK the model of their advertisement which BLACKPINK is very well known throughout the world and automatically increases the purchase of this black Pepsi. This Pepsi product is also in demand in all stores and some even want to buy directly at the factory because they idolize BLACKPINK.