Start Innovate!
Although implementing such tax is fairly reasonable, other aforementioned Apple's acts remain unreasonable. It is still obvious that Apple abuses its power to monopolise music streaming apps market in App Store. One solution to resolve this issue is that Apple can maintain its tax but it should revise its App Store's Terms and Conditions (T&C). It is proven that it constantly changes its T&C to give leeway for Apple Music and make other apps harder to promote.Â
This is the main cause of the unfair playing field. Although it is legal, it is very unethical and unprofessional. By modifying its T&C, it levels up the competition and thus allowing every music streaming app to innovate. Knowing the benefits of competition, it is now the time for Apple to drop the ego and start innovate!
Oleh Christian Anugrah Leonardo | Ilmu Ekonomi 2018 | Staf Divisi Kajian Kanopi 2019
REFERENCES
- Music Streaming - worldwide | Statista Market Forecast. (2019). Retrieved from https://www.statista.com/outlook/209/100/music-streaming/worldwide#market-users
- Music Streaming - worldwide | Statista Market Forecast. (2019). Retrieved from https://www.statista.com/outlook/209/100/music-streaming/worldwide#market-revenue
- Pros and Cons of Music Streaming. (2019). Retrieved from https://www.gigmit.com/en/for-bands-and-djs/guide/pros-and-cons-of-music-streaming/
- Timeline - Time to Play Fair. (2019). Retrieved from https://www.timetoplayfair.com/timeline/
- Silver, S. (2018). Apple details history of App Store on its 10th anniversary. Retrieved from https://appleinsider.com/articles/18/07/05/apple-details-history-of-app-store-on-its-10th-anniversary
- Ek, D. (2019). Consumers and Innovators Win on a Level Playing Field --- Spotify. Retrieved from https://newsroom.spotify.com/2019-03-13/consumers-and-innovators-win-on-a-level-playing-field/
- Inc., A. (2019). Addressing Spotify's Claims. Retrieved from https://www.apple.com/newsroom/2019/03/addressing-spotifys-claims/
- 8Aghion, P., Bechtold, S., Cassar, L., & Herz, H. (2018). The Causal Effects of Competition on Innovation: Experimental Evidence. The Journal Of Law, Economics, And Organization, 34(2), 162-195. doi: 10.1093/jleo/ewy004
