Kenapa Proses Persuasi bisa Gagal? (Efek Boomerang dalam Proses Persuasi Penjualan)

Daftar Pustaka:

Griffin, EM. 2012. A first look at communication theory. Sixth edition. New York: McGraw-Hill.

Perloff, Richard M. 2017. The dynamics of persuasion: Communication and attitudes in the 21st century. Sixth Edition. New York: Routledge