The world of business has moved so far that a team is no longer restricted to a physical office space. An entrepreneur can run a company with the help of a talented pool based globally. Platforms like Designhill have made it easier for marketers to find the right talent.
Should we hire a freelance graphic design or a Design Agency for our upcoming project? This is the question that every start-up or small company will probably fumble with when getting started with their project.
According to IBIS World report, in 2019, the U.S graphic design industry generated a total revenue of $15 billion. The freelance graphic designers account for approximately 90% of the total industry participation.
However, the advantages of working with a reputed design agency cannot be overlooked. A reputed agency considers any project as their project and put all their efforts to make it successful. According to Fast Company, we are living in Generation Flux, where everybody is making efforts to acquire skills and knowledge, which does not even resonate with their initial roles. The concept behind this is not seeking to become an expert in each subject, but rather be prepared for changes in the business landscape. People want to increase their probability to get jobs in the future market instead of simply performing effectively in their current role.
So, how can design agencies and freelancers fit in this Generation Flux? Let's find out the pros and cons of it:
a) Working with Freelancers:Â
Freelancers are generally professionals who are self-employed and are not necessarily committed to a particular client. The relationship with clients can, of course, be taken for a longer period but they don't set expectations for the permanent client. They can work either from home or rental space.
- Pros of Hiring Freelancer Graphic Designers: Â
1. Low Cost:
For many startups, the budget is always a constraint. The biggest advantage of hiring a freelance graphic designer is that they charge lesser amounts compared to a design agency. Even if they charge on an hourly basis, you can expect to save 20% to 30% annually. The reason behind this is that the operating costs of the freelancers are less. This cost-saving will ultimately pass on to the clients in the form of fewer service charges for the same work.
2. Availability:
Sometimes you may come across a situation where you need to get your work done on an urgent basis. Freelancers are the ones who can save you from such situations. The flexibility in working hours is not just a privilege for freelancers themselves, but it can prove a blessing for clients as well. They can adjust their routine as per the requirement of the project.
