Ultimate Guide to Generating Leads with Google Local Service Ads

If your location requires you to have additional licenses, you need to add the licenses to your profile to ensure that your business is compliant with all the regulations and is eligible to operate within the given Geographical region.

1. Conduct Background Check with Pinkerton 

Before Google starts to send people your way, it needs to ensure that they are sending people to safe environments where they can conduct business comfortably. Google requires every business to conduct a background check and ensure that the business is safe to carry out operations without any inconvenience.

1. Managing Leads 

After ensuring that the business profile is complete, you can now launch the local service ads and you will be better positioned to begin collecting leads. Note that the leads are not booked as jobs! Once you select every lead, you get a chance to review the details, such as the job type and location.

You can choose to reply to your customers by sending a text message or an email list. Also, you can decide to call customers based on the listed phone numbers. You can also decline a particular job request that will be removed from the listing, and the client will be notified instantly.

1. Manage Your Budget 

You should decide on the exact amount of money that you intend to spend on the Google local service ads. Remember that Google is likely to spend either more or less than your estimated budget. In addition, decreasing and increasing your budget is expected to impact the number of leads you receive after a particular direction.

You should have a budget that is enough for at least twenty leads every week to be in a position to get the best out of your leads.

Conclusion 

PPCexpo offers a great way of getting potential leads across the industries for your business. The process may seem daunting, but the results are worth it. This guide can help you set up your Google local service ads account and get the best out of it.