Tokopedia x BTS: Attractive Marketing Strategy

From the 4 aspects, I am most interested in Artistic Value, I think with the artistic value, the ad looks more attractive. In my opinion, with attractive and creative advertisements, people will be interested in the brands or services offered. Tokopedia x BTS is an example of a company that has succeeded in advertising their services. With an idea that didn't exist before, they managed to attract people to use the Tokopedia application. So, brand ambassadors are one of the strategies we can use to become our marketing strategy.

Source:

Blog.mtarget.co. (2018, 15 August). 5 Strategi Marketing Yang Di Gunakan Tokopedia. Diakses 06 December 2020, from https://blog.mtarget.co/5-strategi-marketing-yang-dilakukan-tokopedia/