Collaborate with major fashion market place or make your own online store.
2. The best moment to start digital promotion
Due to the pandemics, a lot of businesses cut the marketing budgets and stop or reduce the digital promotion which leads to the cheaper auction on the ads platforms. This means that you can catch your potential clients easier and for the lower price per purchase.
3. Use remarketing campaigns to activate lost users
You should already have the database with your previous clients. Isolation is a good time to remind them about you. Personalize these campaigns, use special offers and discounts to grow loyalty among your audience.
4. Develop a strategy that focuses on results
Pay for real actions: clicks, installs, orders, calls, and purchases. Spend your budget in the most efficient way as possible with the latest tools of performance marketing.
5. Think about creative communication
The most common fashion retail ad is a carousel with popular items. Just remember that during the pandemics the interest to the home clothing and accessories has grown. Also, it is always easy to catch users with discounts and special offers. Imagine how you can support them in isolation and use it as the main message.
6. Support online buyers
 Make the digital platform as easy to use as possible. Simplify the design, add chatbots, control the reviews about your service that users leave on different platforms.
