- use AR-masks on Instagram and Snap Camera as a promotional tool (not only makeup try on);
- use influencers' creativity in your media campaigns;
- engage UGC, collaborate with novice content makers with a small audience and add their content to the brand's social media accounts;
- use gamification in communications with customers;
- enter new media: TikTok, podcasts, etc.
Cases:
1. EOS TikTok Strategy
EOS TikTok account screenshots
Eos published a long-term TikTok strategy. When the company launched ads there for the first time in September 2019, user engagement was 5 times higher than on Instagram.
Eos plans to double the budget for TikTok in 2020, while in 2019 their expenses on TikTok accounted for 7% of the total marketing budget.
The company uses gamification elements in their advertising campaigns. For example, for the Easter campaign, 15 influencers launched "Easter egg hunt" (Eos lip balms are shaped like eggs). They offered users to count the number of hidden eggs. Users had an opportunity to win a basket with the brand's products if they put the correct number.
