Comparing Cyber Monday and Harbolnas: Online Shopping Events with Cultural Contrasts

The advertisements are much different between Cyber Monday and Harbolnas. While Harbolnas uses local celebrities to influence their product, Cyber Monday uses product features, and big corporations trust that their product will sell itself. Media plays a crucial role for both Cyber Monday and Harbolnas, acting as a platform for overall advertising. Cyber Monday and Harbolnas offer people the chance to take advantage of the sales while also contributing to the growth of online shopping in the digital age.