Assalamualaikum Wr. Wb.
The honorable to all of the judges
And excellency to all of the audience
First of all, I would like to say thanks to God for his blessing and healthy give to me, so, this time I have chance to participate in this special moment.
The Second one, sholawat and greetings to our Prophet Muhammad SAW, who has struggled with all his might to guide Muslims to the right way.
Please let me introduce myself. My name is Firza Isna Yudha Atmaja, and this time I would like to Convey my speech in front of you in the title "Rural Microeconomic Based on Digital"
Ladies and Gentlemen
The digital economy is all economic activity that use information and communication technology assistance. It includes buying and selling transactions, marketing, and others that can affect the economy. The digital economy refers to an economy based on digital computing technology, although we see it as doing business through internet-based markets and the World Wide Web.Â
The digital economy is also known as the Internet Economy, New Economy, or the Web Economy. Nowadays, The digital economy penetrated into transportation, banking finance, agriculture, to urban planning. The development of the digital economy itself is directly proportional to the use of the internet in Indonesia.Â
It is proofed by the proliferation of various start-up businesses. It is hoped that the digital economy in Indonesia can also be applied to other industrial sectors. For the examples of large companies based on digital economy in Indonesia are: 1. Netflix, 2. Gojek, 3. By.u 4. Tokopedia.
The advantage of the digital economy for the community is avoid theft cases with cashless transactions. In addition, each transaction process will run more smoothly, quickly and safely. it doesn't take much time. Meanwhile, the weakness of the digital economy in the society is that the digital economy requires a variety of security devices so that it is not easily hacked by hackers. always need media, such as cellphones and computers, theft of personal data, and others
Ladies and Gentlemen
The developments of information technology have been entered Not only in urban areas, but also in rural areas. People in rural areas are currently doing a lot of their business through the digital economy. The impact of digitalization in rural areas can create a small-scale digital economy.Â
From this impact, rural communities who run businesses can promote their products easily through WhatsApp status, telegram group, Facebook, and Instagram. For the real example, a seller of boba blonceng soft drink products, market and promote this product through the media account.
Ladies and Gentlemen
Broadly speaking, if we use the SWOT analysis method for the businesses of rural communities through small-scale digital businesses have several assessments that must be considered. The advantages of a small-scale digital economy in a village are:
- The business can be managed independently at any time (24 hours),
- It can market to the customers more effectively and efficiently,
- It doesn't require large costs.
And for the disadvantages are: frequent fraud occurs due to the absence of legal clarity between the seller and the buyer, and the absence of goods delivery services, but it can be done by Cash on Delivery (COD) by the seller himself.
Ladies and Gentlemen
It is undeniable that every business in the present era must be sensitive and start using technology for more effectively engage the customers. The power of the internet is not just for chatting and playing games, but it can be used as a new business opportunity. So, as a rural community must use the technology to develop their small-scale business into the digital economy and it's called Rural Microeconomics Based on Digital
Well, I think it's enough from me. That's all my speech. Thank you for your attention and see you next time.
Wassalamualaikum Wr. Wb.