Creative Advertising Towards the Fasting Month

Marjan is a brand of syrup product that is quite popular among the public. This syrup has several flavors such as lemon, coco pandan, lychee, vanilla, banana milk, grenadine, strawberry, mocha, melon, and many more. This syrup has a delicious taste and can be combined with other foods.

 Not only dissolved in water but can also be combined with fruit soup. Approaching the month of Ramadan, Marjan always displays unique and different advertisements to promote his products. 

The ad has several episodes that each year have a different theme, this makes viewers curious about the marjan ad. In addition, in Marjan's advertisement, the product is presented in such a way as to attract the attention of the audience to buy this product.

Ramadhan 2020, Marjan advertises his products with the theme of coronation in the royal family. In the kingdom, people are seen enjoying the marjan while watching the crowning of Putri Purbasari. But Putri Purba Rangrang did not like him and cursed her sister to be ugly. 

His younger brother went to the forest and met a prince then returned to the palace to break the curse. Until the end of the story, the royal family was happy again because of Putri Purbasari come back and celebrated by enjoying marjan syrup.

In my opinion this ad includes creative advertising content. Why? Because the audience is really looking forward to the episode in the ad. In addition, creations in which food or drinks use marjan products are displayed as supporting stories so that the audience is interested in buying marjan syrup and making dishes the same as in advertisements.