Ahmad, A., & Ghazali, A. S. (2015). Islamic Marketing Ethics and Its Impact on Customer Satisfaction in the Islamic Banking Industry in Malaysia. Procedia-Social and Behavioral Sciences, 172, 130-137.
Beekun, Rafik Issa. "Islamic Business Ethics." Routledge, 2012
Edelman. (2020). Trust Barometer. Diakses dari https://www.edelman.com/trust/2020-trust-barometer
Fombrun, C. J., & Shanley, M. (2020). What's in a Name? Reputation Building and Corporate Strategy. Academy of Management Journal, 33(2), 233-258.
Khan, M. (2020). The Importance of Ethical Marketing. Journal of Business Ethics, 163(4), 567-580.)
M. Sadiq Sohail. 2002. Journal of Business Ethics, vol. 39, no. 1-2, hal. 85-96
Nielsen. (2020). Nielsen Global Trust in Advertising Report. Diakses dari https://www.nielsen.com/us/en/insights/report/2020/trust-transparency-and-control-the-new-mantra-for-marketers-in-2020/
