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Fannissa Melya Putri
Fannissa Melya Putri Mohon Tunggu... Mahasiswa - Mahasiswa - Universitas Singaperbangsa Karawang

Seorang mahasiswi jurusan Hubungan Internasional di Universitas Singaperbangsa Karawang yang berharap lulus tepat waktu.

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Ilmu Alam & Tekno

How Youtube Spread Globally?

21 November 2022   15:01 Diperbarui: 28 November 2022   11:20 455
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Teenagers, as a general rule, are highly influential and can get carried away by the most popular trends.  Normally they are influenced by the so-called "influencers" since they are greatly affected by the public behavior of their idols.

Teenagers start by watching a video on YouTube and end up watching two hours of banal content on many occasions or with videos that have nothing to do with the main topic with which they started watching the channel. 

YouTube has an addictive nature to captivate the viewer, something that happens very frequently among adolescents. When teenagers follow "influencers" on YouTube with questionable behavior or thinking, this can affect the minds of young people.  

Inappropriate behaviors that are praised by millions of followers can be dangerous.  Adolescents may mirror this behavior and expect similar approval from their peers.

Advantages and disadvantages of Youtube

  • Advantages 

YouTube is a website open to all types of people, whether individuals or professionals. They have the freedom to share videos they have produced themselves at any time. 

The other advantage is that it allows a trader or a company to publicize its products through advertising videos. The site, therefore, contributes to the development of e-commerce, also called digital marketing. 

This opportunity offers entrepreneurs free communication of their know-how. The objective is of course to find customers in order to make income. In addition, YouTube also offers educational videos called "tutor" which present DIY tips for beginners.

  • Disadvantages

Although having increased in popularity, this website also has disadvantages for its subscribers. It is more particularly the YouTube channels that create a certain competition between these users. 

This means that if you want to create a YouTube channel on a given subject, you risk having potential competitors. The reason is that they may be on the same topic as you, which can get you into a race to get more followers. 

To do this, your video content will need to be original with a personal touch. Since YouTube makes quality videos available to its users, their production can be expensive. 

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