In general, the communicator mass media is a combination of several individuals who form an institution, on Youtube all individual Youtube users can become communicators without first creating an institution.Â
They don't have to bother sending a video to a television station so that many people can watch it. Simply by uploading them on Youtube and spreading the link on various social media, their videos can be watched by many people.
The ImpactÂ
In today's society, the place of various social media is becoming more and more important for everyone. Â Companies use it a lot to improve their relationships with their customers, but young people today also use it to create a place of their own in the media. Â
This is also the case for the YouTube platform. You could call YouTube the new television of our generation. Â Indeed, more and more people are going there to watch new music videos of their favorite songs, "prank" videos for entertainment, beauty videos for tips on their appearance, and even shows that they missed on TV. Â
YouTube, therefore, allows them to watch what they want when they want and no matter where they are. Â Apart from offering them a lot of entertainment, YouTube also offers them a variety of information.
Youtube is not always positive. You would think that everything is fine with this platform and that it only brings a good evolution to the company, but this is not quite the case. Â
In fact, the abundance of information that is offered non-stop is causing people to become lazier. Â As Radio-Canada reporter Catherine Mathys puts it, "consumers don't go so much to content anymore, they tend to let it come to them, especially through social media." Â it is obvious that having so much information at your fingertips results in a great saving of time, but it is not necessarily beneficial for intelligence. Â
For example, a young adult searching for a school assignment believes that all sources found on Google are good for her work. Â What she often forgets is that many websites are made by young teenage girls and the information is wrong.
The impact on teenagers. The entertainment industry changes very quickly with each new generation. Â Nowadays, the biggest platform where teenagers entertain themselves is Youtube. Â
You can watch anything: video tutorials, lectures on a thousand different topics, YouTubers talking about video games, whatever you want! Â With these endless possibilities, teens have the freedom to access whatever content they want.Â