Because there was World War II and  tough years for Japanese so money shouldn’t be wasted for leisure and luxury stuffs, the government then took control on this industry such as making an authorized price for beer, controlling the distribution and abolishing all brand labels. Brewery could still produce beer but they only could receive a based-on-government-standard label. We could say the label was too simple and not attractive at all.Based on the condition that breweries faced, a lot of them were closed and only the larger breweries such as Asahi and Sapporo could survive. Yebisu was one of the breweries that nearly closed. But luckily, in December 1971, Sapporo Breweries Limited took Yebisu to join its group due to customers’ requests.
If you are interested to taste the beer, you have to buy tasting salon coins at vending machine and give that to the staff but pay attention a bit here. As Japanese law thatwe mentioned on the first paragraph, tasting salon staff can’t serve beer to a driver or people under 20 years old. Beer consumption while pregnant or nursing could give a bad impact to fetal /child development. So watch out with this! Make sure you don’t get drunk because there are a lot of places that will be needed to be explored! You also could visit museum shop to buy only-available-here souvenirs. Have fun!
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Information that you need to know:
Opening hours : 11.00 AM – 07.00 PM
                        (Last Yebisu Tour: 5.10 PM)
                        (Tasting salon last order: 6.30 PM)
Closing days   : Monday (Tuesday if Monday is public holiday)   Â
                        New Years holiday period
Admission fee : Free of charge
Tour fee     : 500 yen (20 years old and over) includes beer tasting
