ANALYSIS OF CONSUMER BEHAVIOR OF FOREIGN MARKET BUSINESS
The purpose of this research is to examine 1. What factors attract foreign buyers to import cashew nuts from Indonesia?.2. What are the obstacles faced by foreign buyers in the process of importing cashew nuts from Indonesia?.3. What are the stages of the process carried out by buyers to import cashews from Indonesia?.4. What is the solution to these obstacles? This research was made using a qualitative descriptive analysis type of research regarding the marketing process of the cashew nut export sales business. (2) Currency differences. (3) Obstacles in the Form of Regulations. (4) International trade barriers are seen from economic institutions, namely: The influence of economic organizations, Anti-dumping regulations that increase import duty rates, Embargoes related to the prohibition of trade between countries. What is the solution to these obstacles? (1). Solution for difficult payments, by L/C. (2) The solution when the currency, using the USA currency or by agreement, is exchanged to the value of the destination country. (3) The solution to obstacles in the form of regulation, is to instinctively follow market trends. (4) Solutions to barriers to economic institutions, exporters take advantage of facilities from countries that are members of economic organizations, export at competitive prices, and resolve trade embargo issues between countries.
According to (Priansa, 2017) said that: Marketing (marketing) comes from the word market (market). In simple terms, the market can be understood as a place where a group of sellers and buyers meet to carry out transactions for exchanging goods. Markets are places where consumers with their needs and wants are available and able to engage in exchanges to satisfy those needs and wants. According to Kotler and Armstrong in (Science, 2018) "marketing as a process by which companies create value for customers and build strong customer relationships to capture value from consumers in return. Factors Affecting Consumer Behavior
According to Kotler, in (Nana Triapnita N et al, 2020) it is explained that consumer behavior in the Digital Age is influenced by (1) product works (products), (2) price (price), (3) promotion (promotion), and (4) place (place) which is a marketing stimulus (marketing stimuli). While other stimuli (other stimuli) are events that have significant power in influencing the consumer adaptation environment, namely: (1) cultural (culture), (2) political (politics), (3) technological (technology), and (4) economic. (economy). The combination of marketing and other stimuli enters the consumer's black box, which allows them to accept the stimulus as a whole. After receiving the stimulus in the black box, the consumer then responds in the form of (1) product choice (product selection), (2) brand choice (brand choice), (3) dealer choice (dealer selection), (4) purchase timing (determination of time of purchase), and (5) purchase amount (amount). This is in line with the explanation of the benefits of studying consumer behavior according to Kotler in the Tourism Business Strategy (Astri Rumondang et al., 2021) a marketer must know what stimuli are able to influence consumers in choosing and making purchasing decisions. So that later consumers can follow up on the existing stimulus response and decide on a purchase. The purchase by consumers is influenced by four important characteristics or factors, namely: (1) Culture which includes social class, culture, and subculture. (2) The family which consists of a reference or reference group, family, and roles and status is called social. (3) Personal which includes age, occupation, economic circumstances, lifestyle, personality, self-concept, and life cycle. (4) Psychology which consists of motivation, learning process, perception, belief, and attitude. These four factors give rise to different perspectives in understanding how the consumer's black box works. Although there are many factors that marketers cannot influence, these four factors are very useful in identifying intentional buyers, so that marketers can serve them better. Thus, it can be concluded that the model of consumer behavior according to Kotler emphasizes that marketing and other stimuli that are included in the buyer's black box greatly affect consumers before finally deciding to buy.
The international market is a meeting activity between sellers and buyers from various countries around the world. The goods traded in the market are in the form of a commodity that is of interest to international consumers. Examples are the rubber market in New York, the tobacco market in Bremen, the diamond market in Amsterdam, the petroleum market in the United Arab Emirates, and the coffee market in Sao Paulo.
As explained earlier, consumer behavior is important to understand, because there are several benefits to understanding consumer behavior. Such as: (1). Selling Goods on Target, (2). Know What Strategy Will Be Done, (3). Knowing Market Trends, (4). Outperform Competitors, (5). Efficient
RESEARCH METHODS
This research was made using qualitative descriptive analysis research regarding the marketing process of the cashew nut export sales business
Descriptive qualitative research, descriptive is a problem formulation that guides research to explore or photograph social situations that will be studied thoroughly, broadly and deeply. Qualitative: qualitative research is in the form of descriptive or describes the phenomenon or research fact as it is.
Steps of Qualitative Descriptive Research Data Analysis Techniques
1. Formulate the Problem.
