Adwords, "Now Catering to Multi Channel Advertisers"

For quick viewing, Google has furthermore added "Total" rows in the bottom of the AdWords software. This allows someone to see stats simply by campaign type, instead of just network.

Not only may these columns help us inside our day-to-day management involving campaigns and retaining a pulse how we are accomplishing cross-channel, but theoretically these types of new columns should also help lighten weight on the credit reporting front.