CUSTOMER DEVELOPMENT PROCESS
Customer development is the part of a lean startup concept that determines whether a product or service is relevant to customer needs.
Customer development process helps your startup to:
- Minimize challenges when product market fit
- Save time and money
- Understand target customers better
- Data-driven approach
Key steps in customer development process :
1.Customer discovery
a) Define hypothesis
- What are the customer's most significant pain points?
- How much would they pay to solve those pain points?
- Does your product or service solve those problems?
- Do potential customers believe that your concept will solve their problems?
b) Conduct interviews
c) Validate the product idea
2.Customer validation
- MVP is the earliest version of a new product
MVP functions only for basic functionality with the aim of getting first feedback from customers
- Introducing the product to the market using positioning
3.Customer creation
Some of the ways you can get your customers to share information with you
- 1-on-1 interviews
- Online survey
- Focus groups
4.Company building
At this stage, expect MPV to grow in line with your startup business. You will need more people to help design the best products for customers. You'll need a few new departments and design an optimal work system for customers. You can conduct follow-up sessions of interviews to finalize the features that suit the customer's needs.
