3. Social Behavior
This paradigm refers to the work of B. F. Skinner, namely Beyond Freedom and Dignity (1971). This paradigm focuses on the relationship between individuals and the relationship between individuals and their environment. This paradigm states that the concrete and realistic object of sociology is the visible behavior of humans or individuals and their possible repetition. Social behavior is a stimulus and individual response to the social environment.
- Theories: Behavioral Sociology Theory and Exchange Theory.
According to Ritzer, these three paradigms have positive and negative values. Therefore, Ritzer offers to use more than one paradigm (the integrative paradigm). In a sense, not only adhere to one of them.
Sources: Modern sociology theory teaching materials and Sosiologi Kopi podcast (Paradigm according to George Ritzer) by Mr. Syaifudin
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