Offline Distros That Can Survive When Online Rules The Market

Taregens is a t-shirt distribution that provides t-shirt designs specifically for teenagers, both single and couples (couple) to simply follow the style of today's youth or as a gift (gift) for teenagers to their partners. As a birthday gift, anniversary gift or something else. Also provides manufacture in large parties such as class shirts, organizations, clubs etc.

Initiated by Neldi, who had the desire to hone his skills in graphic design, Neldi also tried to make several t-shirt designs that were popular among teenagers. With a unique and original design, he also tried to create a small business, namely a single/couple t-shirt distribution product/service with the name 'Taregens'. The name is an abbreviation of 'No Teenage Generation Gone'.

This distro, which was founded in 2006, produces and sells various kinds of youth fashion such as single t-shirts (t-shirts), couples, class t-shirts, teams, group organizations, etc. With standard combat fabric, distributions in various colors according to consumer wishes, with vasde and rubber screen printing materials, t-shirt sizes M, L, XL short/long sleeves. In addition, Neldi also produces shirts, jackets, jeans, hats, shoes, sandals and accessories.

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Taregens, which is located on Jalan Raya Cibubur, East Jakarta, is open from 10.00 to 23.00 WIB every day. With the help of his two colleagues, Neldi markets his products with prices ranging from Rp. 10,000 to Rp. 345,000. Taregens is never deserted by customers, especially before Eid. Because the products they sell are of very high quality with good designs, unique, creative, complete and in accordance with the style of today's young people.

Even though there were difficulties in the era of the rise of the Online Store. Where Taragens' income fell very steeply. With the capital of honesty, perseverance, consistency and always having a passion for life, Neldi was able to maintain and develop his business until now. In fact, his business has become famous throughout Jakarta. 

The marketing carried out by Neldi in dealing with the rise of the Online Store is also using online by including its distribution products on various marketplace and offline platforms, online marketing is also carried out using social networking media such as Instagram, Facebook, Twitter, and websites. While offline marketing starts from close friends, campus friends and the surrounding community, by word of mouth.(Da)

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