The Strategy is on Another Level! Arief Muhammad's Payakumbuah Padang Restaurant Soars

With recognized successes such as being included in Fortune Indonesia's 40 Under 40 list and receiving an award from the deputy governor of West Sumatra, Arief Muhammad or Arief Muhammad has proven his seriousness in managing his business, including Padang Payakumbuah Restaurant. Arief Muhammad not only runs his business, but also builds a brand image in an innovative way. Payakumbuah has opened many branches, showing that its success lies not only in the authentic taste of its cuisine, but also in Arief Muhammad's smart marketing strategies and business management.