Hosting a Contest as Marketing? Why not!

       In this digital world, as business people we must be ready to compete .Apart from maintaining the quality of goods or service we sell ,we also have to create  unique advertising and can attract consumer attention. In making  advertisements, creativity, originality and flexibility  are important ,so the messages in the advertisement that we make are accepted by consumers .

      There are many ways to create an advertisement, one of them is by hosting a contest.  Hosting a contest is an old way that business people often do for promotion . According  to Amie Marse from English for FISIP, hosting a contest is the simple way that drive traffic quickly and effectively to your site. Then, how can we make a contest as marketing ?

      When your brand hosts a contest,of course it will be followed by consumers and fans of our brand. So there will be many people involved in this contest. Plus the contest we create provide attractive and big prizes ,so more people who will be interested in participating in our contest. This is the interesting thing, the more people who take part in this contest, it will bring benefits to business because the contest participants indirectly promote our brand.

      For example in digital,  we can state one of the conditions for entering this contest by tag 5 to 10 people.They can become potential new consumers of our brand. Initially, they don’t know about our brand but by being tag they know and maybe interested in what we sell. Or in non-digital, if the selection of winners will be done by vote count, the participants will invite more of their friends to support and vote for them.Then more and more people will know about our brand.

     We can see that hosting a contest can provide benefits for business ,we can apply it digitally or non-digitally, the contestant can promote the brand we have, and hosting a contest is easy to do without the need for expert help. For me it's one of my favorites, because this old way is still very helpful and influential until now as a marketing. Business people don’t have to bother making advertisements to inform and spread about their brand, because this has been done by the participants in the contest. So hosting a contest can be one of the tricks that must be included in your marketing brand list.