Pengembangan Branding Inovasi Rasa dan E-Commerce UMKM Kripik Usus di Kabupaten Jember

The development of Indonesia has almost 2 years of stay at home and work from home and for students to carry out an online learning system that is in accordance with the programs implemented by the Indonesian government 1. 

This government program is an effort for Indonesia to break the chain of covid -19 (corona virus disease). ) which has been very deadly for many people, starting from children and adults who have been exposed to the virus. 

Not only in Indonesia, it has even reached the whole world, but many have interpreted that the validity of the Covid-19 pandemic is a warning for religious people to return to caring about the existence of their respective God. 

This corona virus can be called a highly contagious disease or can be caused by a blockage of the respiratory tract. The Covid-19 virus first appeared in December 2019 in Wuhan, the capital of China's Hubei province. 

And because of that, the Covid-19 virus began to spread globally in 2019 until now. The existence of the COVID-19 pandemic in Indonesia has caused many industrial sectors to be severely affected, especially in the MSME sector which is in the economic sector. And also even in the education sector declined drastically. 

With the Back To Village Real Work Lecture program, the University of Jember can empower MSME units that are experiencing the impact of COVID-19 by doing a Branding, Innovative and Creative. 

Hopefully the Work Program that has been carried out by this Real Work Lecture Student will produce positive results and get Charity in their next life.

 Keywords: Empowerment; entrepreneurship; intestinal chips

Pendahuluan 

Perkembangan indonesia hampir 2 tahun stay at home maupun Work From Home serta bagi mahasiswa melakukan sistem pembelajaran Daring yang sesuai dengan program yang telah diterapkan oleh pemerintah Indonesia 1. 

Pada program pemerintah ini merupakan sebuah upaya indonesia agar bisa memutus rantai covid -19 (corona virus disease) yang sudah sangat mematikan banyak kalangan mulai dari anak-anak maupun orang dewasa yang sudah terpapar virus tersebut.