[2] Raphael Odoom, “Brand-building efforts in high and low performing small and medium-sized enterprises (SMEs),” J. Small Bus. Enterp. Dev., vol. 23, no. 4, p., 2016.
[3] R. Odoom, G. C. Agbemabiese, T. Anning-Dorson, and P. Mensah, “Branding capabilities and SME performance in an emerging market: The moderating effect of brand regulations,” Mark. Intell. Plan., vol. 35, no. 4, pp. 473–487, 2017, doi: 10.1108/MIP-08-2016-0138.
[4] D. P. Susanti E. and Oskar, “Strategi Branding Dalam Membangun Ekuitas Merek UMKM (Studi Kasus: Pusat Oleh - Oleh Kota Padang),” Ikraith Ekon., vol. 1, no. 2, pp. 116–130, 2018.
{Bibliography
**Naskah Pengabdian oleh Ayundha Evanthi - Dosen Manajemen UPN Veteran Jawa Timur
Baca konten-konten menarik Kompasiana langsung dari smartphone kamu. Follow channel WhatsApp Kompasiana sekarang di sini: https://whatsapp.com/channel/0029VaYjYaL4Spk7WflFYJ2H
