I've heard at least two Airbus aircrafts almost 'bed ridden' because of the 'States: the Airbus A300, and the Airbus A220. The A300 was because simply no one interested to buying it, while the A220, or Bombardier C-Series at that time, was because of Boeing's dumping petition.
Particularly the A300 is what interests me; what a marketing trip man. They flew the A300, with killer marketing people, from Europe all the way to South and North America. That way, I believe, they can brag.
They can brag hard like: "Look monsieur, we flew from Toulouse all the way to Rio De Janiero, Mexico City, and Miami before touching down. We have a severe jet lag now but this A300 is doing the best." In the end, the aircraft woo Frank Borman from Eastern Airlines' heart, and Airbus got themselves their first American customer.
Looking at similar case, Esemka has a bad taint on its name. But bad taint cannot be erased without a huge eraser of marketing. They can't rely much longer on 'Jokowi effect' pitch because Indonesians are getting smarter. Esemka can go on a long trip, armed with best suits, across Indonesia.
From Aceh to Papua, bringing some of their best Bima examples to the masses. Let's elevate this to a stunt: what if Esemka literally drive all across Indonesia for a sell? This way, Esemka can prove people that their car is reliable and capable of such long journeys. 'A million miles? No Problem!' Bingo, that's a sell.
As a closing statement of this rubric, I don't have to sum up that long. Esemka still needs to heal before they can sell the Bima. They must tell people that their car is the best among competitors, more capable, and more than just a look alike or a rebadge. There are two ways: Spruce things thorugh motorsports or going on a big trip like Airbus did. Or mix them both...if they can.
