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Ardianto Panahatan Butarbutar, SE
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Step to Step Marketing Strategy

17 Februari 2015   09:44 Diperbarui: 17 Juni 2015   11:03 18
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[caption id="" align="aligncenter" width="699" caption="Our Office"][/caption] Sumber : https://www.linkedin.com/pulse/step-marketing-strategy-ardianto-consulting-and-incubation?trk=mp-reader-card Business Development and Growth : 1. Product Comparison & Analysis a. (Similar) Products Informations, Feature, Price and Benefits b. (Similar) Products Supply Chain Analysis c. (Similar) Products Potential Demands 2. Products Pricing Analysis and Strategy a. (Similar) Products Pricing Comparison b. (Similar) Products Pricing Analysis c. (Similar) Products Pricing Strategy 3. Retails and Services Performance Analysis 4. Locations and Distribution Spots Analysis 5. Consumer Segmentations for Product Development and Brand Positioning Strategy : a. Consumer segmentation and market volume from Classes of : Monthly Income, Tendency to Find Jobs, Job Status (Formal, Informal, Fixed, Temporary, Part Time, Internship) b. Consumer segmentation and market volume from Classes of : Purpose of Using Products, Service and Technology (Technographic) c. Consumer segmentation and market volume from Classes of : Age, Job Status, Skills, Educations, Gender, Tribe, Religion, City/State/Countries, Mobility and Home Ownership d. Consumer segmentation and market volume from Classes of : Activity, Interest, Opinion, Attitude, Norm, Behaviour and Lifestyle (Psycographic) e. Business segmentation and market volume from Different: Branch Amount, Employee Amount, Sales Number, Subsector Industry, Corporate Budget, Headquarter Location and Corporat Culture (Firmgraphic) 6. Consumer Trend and Analysis a. Consumer Market volume of particular subindustry (product subcategories) by Region, Countries and Major cities consumer spending b. Consumer Trend 1) Customer analysis 2) Choice modelling 3) Competitor analysis 4) Risk analysis 5) Product research 6) Advertising research 7) Marketing mix modeling 8) Simulated Test Marketing 7. Account Based Marketing 8. Brand Management Analysis 9. Sales Promotion and Analysis a. Advertising Technique & Cost Analysis b. Point of sale c. Television advertisements Technique & Cost Analysis d. Direct marketing Technique & Cost Analysis e. Personal sales Technique f. Merchandising g. Word-of-mouth Technique h. Newspaper and Printing Media Advertising Technique & Cost Analysis i. Sales promotion j. Loyalty marketing Technique k. Premiums Offering Technique l. Prizes Offering Technique m. In-program/game advertising Technique n. Digital marketing Technique & Cost Analysis o. Visual merchandising Technique p. Brand ambassador Technique 10. Internet Sales and Analysis a Search engine optimization b Mobile advertising c Social media marketing d Email marketing (Long Time Series/ Drip) e Referral marketing f Content marketing g Search engine marketing h Display advertising i Affiliate marketing 11 Government Tenders and Procurement (Business to Government Marketing) A Sistem Pengadaan Secara Elektronik (SPSE / LPSE) - Bidders (Company) Registration for Procurement of Goods and Services - Post-qualification Auction Announcement. And Provision of Qualification and Selection Document by the Comittee. - Explanation of Procurement Qualification Document by Comittee - Bid and Documents Submission by the Bidder - Opening of Bidding Documents (Bid Prices, Administration and Technical Document) and Qualification Document by the Committee - Administration and Technical Bid Evaluation by the Comittee - Clarification of Offering Prices by the Committee - Entered Minutes of the Proposal Evaluation by the Bidder - Evaluation Qualification Document and Verification of Qualifications - Minutes of Auction Results - Proposed Nominees - Determination of Winning - Announcement of Winners - Objection Period of Auction Results - Letter of Appointment of Goods / Services Winner - Signing of Contract B. Penunjukkan Langsung C. E-Catalog 12. Private Tenders and Procurement (Business to Business Marketing) Ardianto Consulting and Incubation Jl. Pukat (Asrama POLRI Pasar Merah) No. 16 Medan - Sumatera Utara HP : +62 822 - 7394 - 3594 Email : ardiantopro@gmail.com Linkedin : id.linkedin.com/in/ardiantopro BBM Channel : C002728F5 BBM : 53A8E86F Skype : ardiantoconsult Facebook : facebook.com/ardiantoconsult Twitter : twitter.com/ardiantoconsult Short technical commentaries made in Blog and Social Media are short technical abstract only. Full materials consist of productivity potential (benefit & profit), potential risks & potential losses mapping, ideal technical structures, formulas & quantitative methods, diagrams/thematics/blueprint/map, applied data (statistical) optimization and standard operational procedure (include law instructions). With option (conditional) making the prototype. We will provide frequent seminars at certain places in Medan. Materials and Publications will be delivered by notice.

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