Kotler, P., Haider, D.H., & Rein, I. (1993). Marketing places: Attracting investment, industry, and tourism to cities, states, and nations. New York: Free Press.
Lee, C. K. & Kim, Y. (2018). The effect of destination image on tourist satisfaction and loyalty: A meta-analysis. Tourism Management. Liu, Z., Zhang, Y., Wang, D., & Liu, Z. (2019). A social media-based tourism marketing model: A study of Dali, China. Sustainability.
Sigala, M. & Gretzel, U. (2012).Sustainable Tourism Marketing: Principles and Challenges. Journal of Destination Marketing & Management.
Wang, D. & Chen, X. (2016). The effectiveness of destination marketing and management strategies in China. Journal of Destination Marketing and Management.
Weaver, D. B. & Lawton, L. J. (2014). Tourism management. John Wiley & Sons.
World Tourism Organization (UNWTO). (2021). Marketing and Promoting Tourism Destinations. UNWTO Affiliate Members Global Report.
Kementerian Pariwisata dan Ekonomi Kreatif. (2021). Promosi Pariwisata. https://www.kemenparekraf.go.id/pariwisata/promosi
Baca konten-konten menarik Kompasiana langsung dari smartphone kamu. Follow channel WhatsApp Kompasiana sekarang di sini: https://whatsapp.com/channel/0029VaYjYaL4Spk7WflFYJ2H