1. Provide information to target consumers about products and
their benefits. notifications about the presence of new products on the market, price changes, and how to use goods.
2. Convince target consumers to choose a competing company's product or trademark. This kind of advertisement is known as persuasive advertising. For example: appealing to target consumers to buy the product, choosing the advertised product or brand, or convincing consumers about the superiority of the advertised product attributes compared to competing products.
3. Remind consumers of the existence of market products and the various benefits they promise.
advertising ethics is the presence of manipulative advertising. Ethics is necessary in all aspects of life and in everything we do
      Reflection on the ethical issues surrounding advertising practice is a good example of the complexities of moral reasoning. Here ethical principles are important, but the availability of ethical principles is not enough to judge the morality of an advertisement. Reflections on advertising ethics remind us that moral reasoning is always nuanced by listening to and judging concrete situations. There are several factors that must be considered in applying ethical principles in advertising (Bertens, 2000: 277)
a. The advertiser's intent
Whether or not an advertisement is ethical is of course strongly correlated with the intent of the advertiser, if the intent of the advertiser is not good, then it is certain that the advertisement will also be difficult for the public to consider ethical. For example, cellular operator advertisements in all countries in the world (internationally) which we often see bring down one another, if left unchecked, this will become an advertising war between cellular operators, which of course will not have a good impact on society.
b. Ad content
In addition to the intention of the advertiser, an advertisement will be unethical if the contents of the advertisement are not good, for example, an advertisement about liquor, especially if it is broadcast in a country that upholds eastern customs, such as. There is also advertising controversy regarding products that are detrimental to public health, for example, cigarettes. International law can take strict action to ban existing cigarette advertisements with the aim that people are not affected by smoking, especially the younger generation and adolescents. But on the other hand, cigarettes may be traded legally, of course, it will reap a lot of protests when advertisements about cigarettes are banned.
In cases like this, consumers themselves have to filter
