Luwak White Koffie is one of the coffee products in Indonesia. This time, the Luwak White Koffie product was offered with an advertisement in collaboration with one of the famous actors from Korea, Lee Min Ho. This ad uses the Celebrity Endorsement which aims to increase the attractiveness of consumers when they see it. An advertisement collaborates with celebrities so that later the ad has a good view of the community.
"Advertisement ideas have to be unique". I think this ad raises Korean Pop Culture because at that time Korean culture was rampant such as Korean dramas, boyband / girl groups. The existence of Korean culture is used as an idea by advertisers to make advertisements in which there is a Korean celebrity, Lee Min Ho. Another uniqueness of this advertisement is that Lee Min Ho tells of his daily life accompanied by Luwak White Koffie, which of course explains the advantages of white coffee.
An advertisement must also follow the existing developments. This advertisement follows the Korean Pop Culture which is currently spreading to the public. This ad in my opinion is very different and triggers other advertisers to work with Korean celebrities. This is where the uniqueness of this advertisement is because it develops the concept of Korean Pop Culture that is widespread in society
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