Ultilization of the Hallyu Phenomenon as Global Advertisements

The beautiful and handsome physical condition of Korean artists and boy bands or girl bands as advertisement stars for an Indonesian company's product can lead to the view that only beautiful and handsome people can become famous and have the potential to be hired as advertisement stars. So that in the end a beauty standard for the Indonesian people was formed which was inspired or can be said to follow the beauty and handsome standards of the Korean people. 

This has caused Indonesian artists to be displaced by artists from Korea, even though Indonesia also has many beautiful and talented artists.