Copywriting Basic

Before that, does anyone know what copywriting is?

  Write ads
  Write with purpose

  Examples of Goals in Copywriting
  - Download catalog
  - WA Chat
  - Follow accounts
  - Like comment share
  - To open the email
  - Follow up
  - Turnover

  3 Foundations in Copywriting
  - Understand Your Product
  Understand what are the facts about your product color, taste, size.
  - Understand Your Buyer

  Who is your buyer?
  - What events/moments made him think about buying?
  - How do they know about your product?

  - Understand Your Market
  How is your market condition?  Usually, market conditions vary, foam also changes.

  How to process ideas
  - BEBREAKED (multiplied the move because of it)
  Example: selling perfume, our perfume smells so good it can make his gold more handsome.

  - TRADED ( Reminiscent but relevant )
  Example: 3 word move
  - BIG PEOPLE IN SMALL SITUATIONS
  - A LITTLE PERSON IN A BIG SITUATION

  HOW TO COLLECT IDEAS
  - AIDA
  - PICK UP BRUSH
  - CHAPTER
  - WHY, WHAT, HOW, WHAT IF

  Hypno-Writing Basics
  The more in demand with the copy
  hypnotize
  Why do you need Hypno-Writing?
  - For the most part, people are NOT in a state of readiness to buy
  - Past the Reptile Brain

  Besides WHAT is written, WHO wrote it is powerful
  - Be a PERSUASIVE person/ brand/ seller by applying the 6 factors of Persuasion

  Factor 1 : Reciprocity
  - Give it first, then get it
  - Example:
  - Because you already received the ebook from me
  - Thank you for joining the FREE webinar about...

  Factor 2: Commitment, Consistency (SMALL YES)
  - People are more easily persuaded if they have been persuaded before.
  - People want to be given BIG instructions after following instructions
  small
  - Example:
  - Questions and statements Yes Set
  - Simply ... Low commit action: Enter number, click, etc)
  - Try to like and comment, before sharing
  - Try saving first.  Before coming here.
  - Build interaction first.  "Who is...
  - Sell cheap first.. New expensive
  - Cross selling, up selling, before the promo session

  Factor 3: Social Proof (Middle Law)
  - People believe other people's words.  Not a seller.
  - People believe what other people say (which is similar, which is obeyed, which
  trusted).  Not a seller.
  - Example:
  - Testimony
  - Statistics
  - Best selling!
  - Has been bought by
  - Has been used by 12345 Business Owners like you
  - Another example:
  - Watching movies because my friends are watching
  - Viral videos are getting watched
  - “Which one is the best seller?”

  Factor 4: Liking
  - Like me, I bought you
  - I bought it because I like you
  - Example:
  - read minds;  (Maybe you're the type of person who... )
  - Speak according to the buyer's language style
  - Support the artist he likes

  Factor 5: Limitations
  - Rare because of behavior,
  - Selling because it's rare
  - Example:
  - Stay
  - Limited
  - Just up to
  - For you

  Factor 6 : Authority (Authorized Figure)
  - Authority figure, more heard
  - Example:
  - Data
  - Study
  - News piracy
  - Research results
  - Expert
  - Statistics
  - Title
  - Position
  - Certification

  Such is the description of the material this time that we got from Mr. Bondan Satria.